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Generation Y – do I really have to call?

Do you have a sales and engagement strategy for targeting Gen Y? Does it include a voice or phone element as a key way of engaging them? If so, you may find yourself shouting at a brick wall. Web chat is now Gen Y’s preferred method of speaking to brands. As the first...

How cloud enables rapid growth

In 2016, cloud technology hit a tipping point in Australia. A bold statement yes, but a true one. At the start of 2016, according to a recent report by Frost & Sullivan, over 95 per cent of Australian businesses were connected to the internet and 70 per cent were...