A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning...
H.G. Wells once stated “Statistical thinking will one day be as necessary for efficient citizenship as the ability to read and write”. As the use of statistics becomes more commonplace, clued up organisations are using analytics to make informed decisions to improve...
