Competition is a constant consideration for all businesses. Simon Daniels, Sales Director at ipSCAPE discusses the importance of communication with customers and prospects for continuous engagement.
Contact Centre Technology has an average lifespan of 5-7 years, which means maintaining continuous engagement with our target decision makers is critical to thriving in this niche market. We appreciate that it may not be the right time for a company to adopt a new solution, however through regular meaningful communication, we demonstrate our value as a trusted partner.
Additionally, we have expanded the definition of ‘contact centre’ to include any business that has a similar use-case, but may not identify as a contact centre. For example, if they have IT Help desks, a Finance or a Sales team, we can assist them.
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