Dynamic Business – Let’s talk: Keeping the culture

Posted: 5 August 2020

COVID-19 has reminded us all about the importance of culture and employee well-being. Alison Lee, Head of Marketing at ipSCAPE provides her tips and thoughts on the importance of culture.   

Culture is important and at ipSCAPE, ours is based on Accountability and Innovation which is achieved through clear communication and an alignment of vision and goals.

Recently, ipSCAPE held a virtual strategy session where each department presented their goals for FY21 with ‘Accountability’ as the underlying theme of the day. Accountability was chosen as the theme as it is one of our company values and is especially important when team members are working remotely. Hosting this session enabled clarity around expected goals, while providing visibility on cross-departmental projects for the upcoming year.

Reinforcing culture is even more crucial during uncertain times and can be achieved through the continuation of familiar events to create a sense of stability and focus.”

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