When used strategically, social media can be highly effective in building brand loyalty and driving sales. Alison Lee, Head of Marketing at ipSCAPE provides insights into the importance of understanding your audience.
Social Media is a powerful communication medium, but a business needs to first understand the audience and nuances of each platform. At ipSCAPE, we want to communicate with leaders and executives responsible for Sales, Technology or Customer Experience. We want these leaders to understand the benefits of ipSCAPE in providing technology to communicate with their customers using phone, Web Chat, Email and SMS. Therefore, we primarily use LinkedIn. Context is of great importance, so consideration needs to be made regarding what other messages surround yours. If a medium is saturated with what people did over the weekend, images of their family and friends, it wouldn’t be an appropriate setting to be talking about ipSCAPE’s contact centre software
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