Positioning your product correctly makes the difference to the success of a marketing plan. Alison Lee, Head of Marketing at ipSCAPE talks about the importance of this. It is important to get the positioning of your product right in market, especially if the way...
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde No one likes it when things go wrong. It is inconvenient for customers, puts the brand reputation at risk, and it is sometimes just embarrassing. But what if you...
Everyone wants to know the special ingredients needed to make a startup succeed. Fiona Boyd, CEO of ipSCAPE provides her insights into building startup success. Having the right product, the right market opportunity and the right team to execute is essential to...
